Types of Studies: "We cover a lot of different market research topics"

Although being a quite small company, Value_A has broad experience in many research methods. We have also modified and improved our tools and developed new approaches to meet our clients’ specific needs. Tell us about your research problem(s) and together we will find the answer(s).

Some of our specific skills: 

Communication & Advertising Research

• Advertising (Pre-) tests (Print, TV, radio)
• Copytests, folder tests
• Brand & logo tests
• Qualitative ad tracking studies
• Image studies
• Qualitative ethnographic studies

Product & Pricing Research

• Concept tests
• User experience tests (UX)
• Sensory tests
• Fragrance / perfume tests
• Pricing research (i. e. Conjoint Measurement, Gabor Granger, Van Westendorp, BPTO)
• Positioning & segmentation studies
• Package & design tests

Customer Satisfaction Research (CRM) 

• Mystery shopping, mystery consulting
• Shopper research
• Customer satisfaction studies of all kinds